A site as considered as the shop, where new arrivals go up from your phone
for boutiques, gift shops and small beauty brands
New arrivals
The front table
Beauty
The shop
Your customer already knows what your bag looks like. The site should feel like the same hand packed it.
Rune Web Design, Chico
Websites for boutiques and beauty brands
A lookbook, not a catalog
New arrivals presented the way you merchandise the front table: a few pieces, styled, with a short note on fit and fabric. Add a drop from your phone in the time it takes to post it.
Shop the feed
Your Instagram posts on the site, each one tagged to the piece in it, so the customer who saw it in her feed can find it, hold it, or buy it without a DM.
Hold it, pick it up, or ship it
A reserve-for-pickup form for the local customer, and real checkout with shipping for the one three states away who found you on Instagram. Both, from the same product page.
Events and launches
Sip-and-shops, trunk shows, and launch nights on the site with an RSVP, and a mailing list sign-up that lives in the footer so the list grows while you sleep.
Designed from the brand you already have
We start from your packaging, your signage, and your photography. Type, color, and spacing are set to match, so the site, the bag, and the Instagram grid read as one thing.
Found by the people nearby
Pages written for the searches customers actually make, "boutique near me", "gift shop downtown", your brand name, and a Google Business Profile that matches so the map pin sends them to your door.
9.1s
a typical template site, on a phone
2.8s
the same page, built by Rune
Questions boutique owners ask us
We are on Shopify (or Squarespace, or Showit). Why would we move?
You may not need to. If checkout works and the site looks like your brand, keep it. Owners come to us when the template stopped matching the shop, the site is slow on a phone, or the monthly fees add up to more than a site they own. We can also keep Shopify for checkout and build the storefront around it.
Can I add new arrivals myself?
Yes. Products, photos, prices, and the lookbook are editable in Skal from a phone. Publish and it is live. Most owners add a drop in about the time it takes to post it to Instagram.
Will it look like our brand, or like your other sites?
Like yours. We design from your packaging, your palette, and your photography, and we show you a first design before building. If you have a brand guide, we follow it. If you do not, we make one with you.
Do we need professional photography?
It helps, and the site is designed to show it off. If you do not have it yet, the design works with phone photos shot in good light, and we can connect you with local photographers.
Can customers buy online and also reserve for pickup?
Yes. Each product can offer shipping, local pickup, or a hold-it-for-me request, and you choose which per item. Gift cards and a simple mailing list sign-up are included.
What about a small beauty brand that sells wholesale too?
We build a public shop for customers and a password-protected wholesale page with line sheets and an order form for stockists, on the same site.
A site that matches the bag
Send us your Instagram and a photo of your packaging. You will hear back from the person who builds your site, with a fixed quote and a first design that looks like your brand, not ours.