A clinic website that answers "can you help with my back?" and books the first visit
Rune builds custom websites for chiropractors and physical therapy clinics anywhere in the country. People arrive with a specific pain, so the site has a page for each condition and treatment, booking on every page, and it runs on Skal, our editor, so you update your schedule and team yourself.
- Fixed quote
- Privacy-aware forms
- You edit it in Skal
New patient? Start here
- 1Pick a provider and a time
- 2Check your insurance
- 3Fill out forms before you arrive
What a patient wants to do without calling
Each one is a page, a form or a button on your site, for chiropractic, physical therapy and sports rehab clinics.
Every service on its own page
People search for the thing, not the category. Each of these gets a page with its own copy, its own questions answered, and booking at the bottom.
What a clinic website has to do
The adjustmentA page for each condition
People search for the thing that hurts, not for a clinic. Sciatica, rotator cuff, whiplash: each gets a page explaining how you approach it and what a first visit looks like.
Booking on every page
A "book a visit" button tied to your scheduling software, so someone reading about their knee at lunch books before they go back to work.
RehabTreatments, explained plainly
Adjustments, manual therapy, dry needling, decompression, each described in a paragraph a patient can understand, with who it is for and what to expect.
Insurance, direct access, and plans
The plans you accept, whether a referral is needed in your state, cash rates if you publish them, and wellness plans, all on a page the front desk can point to.
RecoveryYour clinicians and your space
Provider profiles with credentials and approach, and real photos of the clinic, so a nervous first-time patient knows who and what to expect.
Reviews and local search
Google Business Profile set up for your category, reviews on the site, and structured data so "chiropractor near me" lists you where you are.
People arrive with a specific pain and one question: can you help with this? A page for every condition answers it, and booking on that page closes it.
Forms never store health details on the site, pages pass accessibility checks, and the whole thing opens in under three seconds on a phone. Those are not features to a patient. They are the reason they stay.
Patients book on phones in waiting rooms and parking lots
Google Lighthouse, mobile, the same throttled connection for both. A template practice site against a Rune build.
- Loads ~3x faster
- 83% less JavaScript
- Half the page weight
- Zero layout shift
Typical template site
A Rune custom build
Questions clinic owners ask us
Can patients book online?
Yes. The site connects to the scheduler in your practice software or a clinic booking service, so new and returning patients pick a time without calling.
What about patient privacy and intake forms?
The site collects contact details only. Intake paperwork and anything about a condition goes through your compliant practice software, which we link from the site. We build with privacy in mind, but the website is not what makes a clinic compliant; your policies and vendors are.
Can we write about conditions without giving medical advice?
Yes. Condition pages describe what you treat, how you approach it, and what a visit involves, and they say plainly that a visit is how you find out what is going on. You review every page.
Can we update the schedule and team ourselves?
Yes. Skal, our editor, lets your front desk change hours, add a clinician, or post a new class and publish from a laptop.
A site that books the first visit
Send us your list of conditions and treatments and your scheduling link. You will hear back from the person who builds your site, with a fixed quote and a first design with booking on every page.