Websites for online stores

A store that loads fast, checks out clean, and shows up in Google Shopping without an ad budget

Rune builds custom online stores for brands anywhere in the country. Product pages load in a blink, checkout runs on Stripe or Shopify, and the catalog and content are yours to manage, with Skal, our editor, for the pages around the products.

  • Direct-to-consumer brands
  • Food & specialty goods
  • Apparel & accessories
  • Supplements & wellness
  • Handmade & craft
  • Subscription boxes
  • Digital products
  • Parts & equipment
  • Wholesale & B2B

In a side-by-side Google Lighthouse test on mobile, a typical template site took 9.1 seconds to load. A Rune custom build took 2.8.

What you get

Stores built to sell, not just to exist

Every site is custom, hand-built, and yours to keep.

A catalog you run

Products, variants, photos, prices, and stock counts in a dashboard you own. Add a product on Tuesday and it is live on Tuesday.

Checkout that does not lose people

Stripe or Shopify checkout with cards, Apple Pay, and Google Pay, tested on a phone because that is where most orders start. Taxes, receipts, and refunds handled.

Shipping and pickup, figured out

Flat rate, weight-based, or live carrier rates, free-shipping thresholds, and local pickup if you have a door. Order emails go out at every step.

Product pages built to rank

Each product and category gets a fast page with product structured data, so it can appear in Google Shopping and organic results on its own merit.

Numbers you can act on

Purchase and add-to-cart events wired into Google Analytics, so you can see which products, pages, and channels actually make money.

Fast on the phone in someone's hand

Hand-built pages, images sized correctly, and no app bloat. A store that loads in a second converts better than one that loads in five.

FAQ

Questions store owners ask us

Shopify, or something custom?

If you sell a catalog of physical goods and want the Shopify app ecosystem, we build a custom storefront on Shopify checkout. If you sell memberships, digital goods, services, or anything Shopify charges extra for, Stripe on a custom site is cheaper to run. We will tell you which fits your products.

Can you move my existing store?

Yes. Products, customers, and order history come over, product URLs that already rank are kept or redirected, and the switch happens without downtime.

What will it cost me per month?

Payment processing fees from Stripe or Shopify and hosting. There is no Rune platform fee on top. We lay out the running costs with the quote so there are no surprises.

Can I sell subscriptions or memberships?

Yes. Monthly boxes, recurring orders, paid memberships that unlock content, and customer-managed plans are all things we have built and run.

Do you handle sales tax?

Checkout calculates and collects it based on where the order ships. For multi-state sellers we connect a tax service so the rates stay current without you tracking them.

Wherever you work, let's get you more calls

Tell us what you do and the towns you serve. You will hear back from the person who builds your site, with a fixed quote.