A painting website where the before-and-after does the selling
Rune builds custom websites for painting companies anywhere in the US. Painting is bought on the strength of a before-and-after and a feeling that the crew will be careful in the house, so the site is built around both. It runs on Skal, our editor, so each finished job goes up as a pair of photos from your phone.
- Interior painting
- Exterior painting
- Cabinet refinishing
- Deck & fence staining
- Drywall repair & texture
- Wallpaper removal
- Commercial painting
- HOA & multifamily
- Color consultation
- Pressure washing prep
In a side-by-side Google Lighthouse test on mobile, a typical template site took 9.1 seconds to load. A Rune custom build took 2.8.
Websites for painting companies
Every site is custom, hand-built, and yours to keep.
Before-and-after, side by side
A slider or paired layout for every job, sorted by interior, exterior, and cabinets. It is the single thing a painting prospect wants to see.
Interior and exterior as separate searches
They are different seasons, different prep, and different worries. Each gets its own page with the process, the products, and the proof.
Cabinet refinishing page
The fastest-growing painting search, and a higher-ticket job. A page on the process, durability, and a gallery of kitchens you have done.
The "will they be careful" page
How you protect floors and furniture, who is in the house, how cleanup works. Answering it in writing is what gets you the interior job.
Reviews on the page
Your Google rating and newest reviews pulled in automatically, next to the galleries, so proof and work sit together.
Town pages for the area you paint
A page per town, each with photos from that town where you have them, so a search from there finds a painter who has worked on that street.
Contractor sites we have built
Live projects, with the story of how each one was built.

Willard Fence Co.
A licensed Chico fence contractor with its own metal shop, from backyard fences to twelve-foot court enclosures. Drawn fence elevations instead of stock photos, and 29 pages built to win local search. Runs on Skal.

NorCal Surfaces
Pickleball courts, Rubber Stone pool decks, and epoxy garage floors across Northern California, with an interactive court planner and 29 pages built to win local search. Runs on Skal.
Questions painting contractors ask us
How many before-and-after photos do we need to launch?
A dozen good pairs is plenty to start. We build the gallery so you add a pair after each job from your phone, and it fills out on its own over the first season.
Should cabinet refinishing be its own page?
Yes. It is searched on its own, it is a higher-value job, and the people searching are comparing you against a full replacement. A page on process, durability, and a kitchen gallery wins that comparison.
Can the site take estimate requests with photos?
Yes. The estimate form asks for the rooms or the exterior, square footage if they know it, and photos. You arrive at the walk-through already knowing the job.
We do HOA and multifamily work. Does that belong on the same site?
On its own page, yes. Property managers want capacity, scheduling, insurance, and references, not a before-and-after slider. We give them a commercial page with the right proof and a separate form.
Wherever you work, let's get you more calls
Tell us what you do and the towns you serve. You will hear back from the person who builds your site, with a fixed quote.