NorCal Surfaces
Pickleball courts, Rubber Stone pool decks, and epoxy garage floors across Northern California, with an interactive court planner and 29 pages built to win local search. Runs on Skal.
NorCal Surfaces builds game courts and covers tired concrete with Rubber Stone, Vuba Stone, and epoxy flake, from Butte County to Redding and Sacramento. The site had to do two jobs at once: explain four very different products to homeowners and contractors, and show up when someone in Redding searches for a pickleball court.
So it is built like a search campaign: nine service pages, two buyer guides, and fourteen town pages, each written for the search it is meant to win, with an interactive court planner and a rotating Rubber Stone color picker to make the products tangible. It runs on Skal, so the owner changes prices, photos, and copy himself, and it still scores 100 on Google's mobile speed test.
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